Our Web Design Process
A well-structured web design process ensures a smooth workflow, minimizes revisions, and leads to a high-quality final product. Here at Daring Designs we employ a 5 step process that were constantly refining. Learn more about it here.
1. Discovery & Research
Understand Project Objectives and Target Audience: Engage with stakeholders to define the website's primary goals and identify the target audience.
Analyze Competitors and Market Trends: Conduct an analysis of competitors' websites and current market trends.
Moodboards: Create moodboards to visually represent the desired aesthetic and design direction we aim to achieve.
Define the Project's Scope and Requirements: Clearly outline the project's scope, including deliverables, timelines, and technical requirements.
2. Content Gathering & Creation
Content Review: Assess existing content to determine what can be reused, updated, or discarded.
Content Creation & Collaboration: Develop any new content in collaboration with writers, designers, and subject matter experts.
3. Wireframes & Sitemap
Create Low-Fidelity Wireframes to Outline Necessary Components: Develop basic wireframes to map out the layout and functionality of each page. These lo-fi sketches focus on structure without diving into design details.
Develop Sitemaps: Construct a sitemap to outline the website's hierarchical structure. This visual representation, identifies necessary pages and can help simplify navigation and user experience.
4. Design
Apply Branding Elements Such as Color Schemes and Typography: Incorporate existing branding guidelines to ensure consistency across the website. This includes selecting appropriate colors, fonts, and imagery.
Design User Interface Components in High Fidelity: Create detailed, high-fidelity designs that showcase the final look and feel of the website. This step involves designing buttons, forms, and other interactive elements.
Create Accompanying Design Assets: Develop additional assets such as icons, illustrations, and animations that enhance the user experience and align with the overall design aesthetic.
5. Review & Approval
Review and Testing: Conduct comprehensive reviews and usability testing to identify any issues or areas for improvement. This step ensures the design meets user expectations and functions as intended.
Apply Any Revisions: Make necessary adjustments based on feedback from reviews and testing. This iterative process refines the design for optimal performance.
Gain Approval for Final Prototype: Present the finalized prototype to stakeholders for approval. This sign-off indicates readiness to proceed to the development phase.
