Daring
Designs
Style Guide.
The living reference for our Memphis-inspired visual language — palette, motifs, typography, and the full component library we use to build every site. Use it as inspiration, a spec, or a recruiting tool.
Palette
Motifs
Websites that actually
rank and convert.
Statamic builds, SEO retainers, and ad campaigns for Indianapolis and Central Indiana businesses.
A block of prose with real character.
Memphis design rewards playful composition. Scatter decorative motifs at the margin of a body section, drop a chunky pull quote, and let the content breathe. The body copy stays legible — black on cream — while accent color lives in the headings, links, and framed callouts.
"If the site could realistically be static, start with Statamic."
Inline links get a thick underline in one of the accent colors — like this — so they feel like part of the design rather than an afterthought.
Built on Statamic.
Faster than WordPress.
Flat-file architecture, Laravel-powered, and Core Web Vitals in the green. No plugin sprawl, no weekly security patches, no WP-Rocket tax.
Read the Case Study →Before vs After
Websites that rank and convert.
Restrained, editorial, cream and tan. Reads well but could be more memorable.
Start a projectWebsites that rank and convert.
Still legible. Far more ownable. Reads as a craft studio, not a template.
Start a Project →Statamic CMS, SEO, and ad campaigns for Indianapolis businesses.
Statamic vs WordPress: When Flat-File Wins
WordPress powers 40% of the web, but it's not always the right call.
Craft Construction Management
Statamic rebuild for an Indianapolis general contractor.
Indianapolis Drone Hype Reel
Aerial coverage of the NCAA Final Four.
All Projects
Grid of cards from block 11 — same card treatment, applied consistently to blog / project / video / services listings.
"Our site finally loads fast and the team can update it themselves. Traffic is up, inbox is calmer."
- Everything in Starter
- Monthly SEO reporting
- Google + Meta ads
What does an SEO retainer cost?
Retainers start at $1,500/mo for a monthly audit and implementation windows. Pricing scales with portfolio size and ad-spend management.
Do you take on WordPress projects?
Sometimes. If your existing stack is WordPress and a rebuild isn't on the table, we can do SEO and ads on it. For new builds we almost always recommend Statamic.
What's your typical project timeline?
Brochure sites run 6–8 weeks. Portfolio or e-commerce builds run 10–14. We front-load discovery so nothing surprises anyone at week 10.
import { defineConfig } from 'vite';
import vue from '@vitejs/plugin-vue';
export default defineConfig({
plugins: [vue()],
build: { lib: { formats: ['iife'] } },
});| Feature | Statamic | WordPress |
|---|---|---|
| Flat-file content | ✓ | — |
| Git-versioned content | ✓ | — |
| Plugin ecosystem size | Small | Huge |
Dark mode swaps cream for ink and keeps the same accent palette. Motifs shift to the lighter end of the palette so they still read on dark.
Every production block + partial accounted for. ✓ = visual direction shown above. ~ = inherits treatment from a shown pattern. — = structural/utility, no visual treatment needed.
- Palette lives in CSS vars here; once approved, promote to
tailwind.config.js. - Motifs are inline SVG
<symbol>— extract topartials/memphis-motifs.antlers.htmland include once in the layout. - Body long-form text remains cream + ink so reading stays comfortable; color lives in UI chrome, accents, and decorative elements.
.memphis-card(3px black border + offset shadow) and.memphis-btn(pill + offset shadow) become base Tailwind components.- Dark mode: keep the same accent hues, swap cream → ink for backgrounds and body color.
- AI image-gen prompts shift from "purple/indigo illustrated graphic-novel" to "Memphis geometric, bold primary palette, confetti motifs, flat vector illustration, cream background."