733 N Capitol.
Featured.
Marketing site for a downtown Indianapolis apartment complex
A leasing-focused site for 733 N Capitol. The job was to give prospective tenants a clear feel for the building and the neighborhood and route them to a tour request. Drone hero video, photography, and a layout that gets out of the way.
Featured In "The Best Real Estate Website Designs"
This website is featured in DesignRush's Best Real Estate Website Designs category.
SEO & Performance
The site scores well across the board in Lighthouse: solid SEO, accessibility, and performance numbers. Most of that came from keeping the page weight down (compressed hero video, properly sized images, minimal JavaScript) rather than chasing tricks. For a marketing site that lives or dies on whether someone scrolls past the hero, fast first paint matters.
Hero Video & Photography
I shot the homepage hero with a drone to get an aerial of the building and the surrounding downtown blocks. I also photographed the unit interiors and common areas. Doing both myself meant the visuals matched the rest of the site without the back-and-forth of working through a separate photographer.
Drone Footage and Photography
Here is the drone footage that opens the homepage. I cut it down to a short, looping clip and compressed it for autoplay so it doesn't clobber the page weight on mobile.
