Cunningham Restaurant Group
Cunningham Restaurant Group is one of Indiana's largest restaurant groups, operating 30+ locations including Bru Burger Bar, Mesh, Union 50, Nesso Italia, Vida, and The Lawrence. We provide ongoing SEO optimization across the entire CRG portfolio, video production for events and marketing, and digital ad campaign management — driving 16,105 monthly organic visits and measurable growth across every property.
organic visits across the CRG portfolio
16,105/mo
organic traffic growth at BRU Burger (Feb–Apr 2026)
+36%
position climb for "restaurants downtown indianapolis"
+78
estimated ad value of BRU's organic traffic alone
$5,566/mo
Local SEO Across 30+ Locations
Over five months we delivered in-depth SEO strategy reports for six CRG properties — each including keyword research, competitive analysis, and recommended page titles, headlines, and descriptions. At BRU Burger Bar alone we audited all 59 indexable pages across 17 locations, rewriting generic headings like "Home" with keyword-rich alternatives such as "BRU Burger Bar | Burgers & Craft Beer in Carmel, IN."
Key results: BRU Burger grew organic traffic +36% and top-3 keyword rankings from 56 to 66. They now rank #3 for "burger restaurants near me" (15,000 monthly searches). Shin Dig saw +216% traffic growth. crgdining.com climbed from #88 to #10 for "restaurants downtown indianapolis" — from page nine to page one. Nesso Italia gained +75% traffic after we fixed their missing "Italian" keyword in the homepage title.
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Video Production & Drone Footage
We produce promotional video content for CRG's restaurants and events, including cinematic drone footage, event coverage, and social media content. From Thanksgiving community events to grand openings like The Lawrence in West Lafayette, our video work captures the energy and atmosphere that makes each CRG venue unique. All video production is handled through our sister company, Daring Drones.
Digital Ad Campaigns
We design and manage targeted Google and Meta ad campaigns for CRG's restaurant portfolio, driving reservations and foot traffic across Indianapolis and Indiana. Each campaign is tailored to the individual restaurant's audience and location — from promoting specials at downtown venues to driving weekend traffic in the suburbs. We handle creative, targeting, budget optimization, and performance reporting.
Strategic Groundwork for New Concepts
Pre-launch SEO ensures new restaurants are built with the right keywords and page structure from day one. For The Lawrence in West Lafayette, we mapped 4,000+ monthly searches with low competition, giving CRG a significant authority advantage (DR 47 vs. local competitors at DR 5–31). For the upcoming Japanese Steakhouse in Fishers, we identified 700 monthly searches for "hibachi indianapolis" with 9,900 traffic potential — and competitors as low as DR 3 already ranking top 3, confirming CRG can capture #1.
Get in Touch
Ready to elevate your online presence? Contact us today to discuss your project and see how we can help you achieve your digital goals.
