Illume.
A brand studio that activates
true believers.
Illume is a brand strategy, identity, and design studio for brands who've outgrown yesterday. I developed a fully custom Statamic website that brings Illume's rich collage-style brand system to the web, complete with layered parallax artwork, textured backgrounds, editorial serif typography, and a filterable showcase of the studio's case studies.
A Design-Forward Build
Illume's brand leans on tactile collage art, hand-drawn accents, and a "Grounded in Conviction" badge, so the site needed to feel crafted rather than templated. Layered hero collages drift at different speeds with scroll-driven parallax, section backgrounds carry paper and slate textures, and Adobe Fonts serve the editorial serif that anchors the typography. Lenis smooth scrolling ties it all together for a fluid, gallery-like browsing experience.
Filterable Case Study Showcase
The Work section is the heart of the site, where conviction meets craft. Case studies for clients like Penrod, Sweet Aroma, and Mia Lovequest are tagged by discipline, and an Alpine.js-powered filter lets visitors narrow the grid to Brand Identity or Experiential Design instantly, with no page reloads. Each project is fully manageable from the Statamic control panel, so the studio can publish new work without touching code.
Modern Statamic Stack
The site runs on Statamic 6 with a modern frontend stack: Tailwind CSS 4, Alpine.js, and Vite. Swiper powers the testimonial and gallery carousels, Plyr handles video embeds, and Lottie brings micro-animations to life. Assets are served from Amazon S3, transactional email runs through Resend, and SEO Pro manages metadata and Open Graph tags sitewide.
Get in Touch
Ready to elevate your online presence? Contact me today to discuss your project and see how I can help you achieve your digital goals.
