Indy Performance Authority.
Indianapolis gym & trainer hub.
Indy Performance Authority is a gym with an unusual business model: instead of taking a cut of trainers' revenue, they lease space to personal trainers who run their own businesses out of the facility. I built the site, set up their gym-management software, and wired up the door access. The site itself is a Craft CMS build that showcases the facility, lists the trainers, and points clients to a contact form.
GymMaster
Beyond the website, I installed and configured GymMaster for the facility. That meant programming the key-fob readers on the front door so members could swipe in, building out the member database, setting up access tiers, and connecting the billing side so monthly dues and one-off charges run automatically. I tested it with the staff before they opened, walked them through the day-to-day workflows, and left them with documentation they could hand to a new hire.
Empowering Managers with a Comprehensive GymMaster Guide
GymMaster has a lot of surface area, and the manager needed something better than the vendor's docs to onboard new staff. I wrote a guide tailored to how this gym actually uses the software: how to add a member, how to issue and revoke a key fob, how to handle a failed billing run, how to schedule a class. Screenshots, the exact menu paths, and a short troubleshooting section for the things that broke during my first month of testing.
Contact Form & Emails
The contact form on the site sends two emails: one to the gym, one back to the person who filled it out. I wrote both templates in MJML so they render correctly across the usual mess of email clients (Outlook, Gmail, Apple Mail) and styled them to match the gym's branding instead of looking like a default plain-text autoresponder. MJML compiles down to the table-based HTML that email clients actually want, which saved me from writing it by hand.
Craft CMS
I built the site on Craft CMS. This was before I moved most of my work to Statamic, and Craft was a good fit for the project: matrix fields handled the trainer profiles, the structure section made the navigation easy to reorder, and the manager could log in and edit content without breaking the layout. Twig templating, custom field types where I needed them, and no plugins beyond what shipped with Craft Pro.
Get in Touch
Have a project that needs more than a brochure site? Get in touch and tell me what you're working on.