Invoke Studio
Invoke Studio is Indianapolis's premier yoga, pilates, and wellness center offering classes across multiple locations. We provide ongoing SEO optimization, Google and Meta ad campaign management, JSON-LD structured data implementation, and DNS management — driving a 133% increase in top-3 keyword rankings and landing the #2 spot for "yoga classes Indianapolis" in just six months.
growth in top-3 keyword rankings (6 to 14)
+133%
ranking for "yoga classes Indianapolis"
#2
position climb for "pilates Indianapolis" (#22 to #3)
+19
domain rating, an all-time high (up from 29)
38
Local SEO Strategy & On-Page Optimization
Starting in August 2025, we conducted a full SEO audit and implemented ongoing monthly optimization for Invoke Studio. This included keyword research, competitive analysis, page title and meta description rewrites, H1 tag corrections across 15+ pages, and targeted content recommendations for each service page — from yoga and pilates to prenatal classes and the wellness center.
Key results: "Yoga classes Indianapolis" climbed from #10 to #2. "Pilates Indianapolis" jumped from #22 to #3 — a 19-position gain on a keyword with 600 monthly searches. Top-3 keyword rankings more than doubled from 6 to 14. Monthly organic traffic grew 39.7%, from 519 to 725 visitors, with estimated traffic value increasing approximately 60%.
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Google & Meta Ad Campaigns
We managed Google Ads and coordinated Meta ad campaigns with Digital Style House for Invoke Studio, including a New Year membership push, Reformer Pilates promotions, and Yoga Teacher Training enrollment drives. Each campaign was tailored to Amy's target demographics — skewing older audiences and focusing on conversion-oriented messaging. We also audited and cleaned up outdated ads, like expired scholarship promotions that were still running and wasting budget.
JSON-LD Structured Data with JsonLD.io
We implemented automated JSON-LD structured data across Invoke Studio's website using our own JsonLD.io platform. This enabled rich search results for events, classes, and local business information directly in Google. After launch, Google Search Console confirmed that more events began populating in search results, improving visibility for class schedules and special events. When Google flagged a missing "location" field in the Events schema, we resolved it same-day to maintain clean structured data.
DNS & Infrastructure Management
When Invoke Studio's on-demand video platform (invokestudioondemand.com) went down and customers couldn't log in, we diagnosed two DNS issues at Namecheap: conflicting A and AAAA records coexisting with a CNAME on the www subdomain, and a root domain A record pointing to the wrong IP. We resolved both issues, restoring access to the Vimeo OTT-powered platform and ensuring correct DNS configuration going forward.
Get in Touch
Ready to elevate your online presence? Contact us today to discuss your project and see how we can help you achieve your digital goals.
