It's
daring.
My new Memphis-inspired branding.
A brand refresh inspired by the retro Memphis Design movement: eye-catching, loud, and built to demand attention.
Just rolled out a site-wide refresh. The short version: I leaned way into the retro Memphis Design aesthetic: bold primary colors, chunky ink outlines, geometric motifs, and unapologetic oversized type.
Three ideas drove the direction:
Stop the scroll. Most agency sites look the same. Corporate Garbage. I'm more fun and cooler.
Match the name. I'm called Daring Designs. So I gotta be daring.
Check out the design system here brand & design standards page.
If you want a site that doesn't blend in, let me know.
